Here’s a question you should ask yourself often:

“Am I a content consumer, or a content producer?”

And in case you didn’t know, content producers make all the money.

I had to ask myself this question recently as I found myself in a bit of a productivity rut. Now I can start to give you all the excuses why I wasn’t being productive, but that won’t do you any good.

Bottom line, even people who are perceived as being “successful” lose focus and get off track. So it’s totally normal, and it’s unrealistic to think you can just power through weeks, months and years of pure 100% productivity.

But it’s important to notice when it’s happening, and snap out of it.

That’s exactly what I did.

I found myself watching video after video about Tesla (I’m a big time Tesla bull). After weeks of watching videos which were basically discussing the same stuff, I came to the realization that I’ve turned into a content consumer, as opposed to a content producer.

I’m binge watching while all these Tesla YouTubers are killing it. I’m consuming all the content they’re producing. That’s not a recipe to getting paid online. You must be the producer.

So ask yourself this question:

“Have you been consuming more content than you’ve been producing in the last few months?”

If the answer is yes, you need to snap out of it.